Why Many Physical Therapists Never Get Traction With Key Physician Referral Sources And How To Fix That By Applying Basic Principles Of Strategic Planning
The most common frustration we hear about from physical therapists is physician resistance; they won’t refer, they won’t prescribe, they won’t choose me… Sound familiar?
Drug companies have had the same frustration. That’s why for the past thirty years they have invested in strategic campaigns that inform the consuming public about drug therapies. Physicians will tell you (as I’m sure they have), that it works.
This trend in consumer healthcare marketing continues to influence physician referral patterns. This means that your strategic plan should include effective consumer marketing that works well together with your physician marketing. Without a good strategic plan, independent practices will become more dependent on the momentum of the market for enough “trickle down” business to keep the doors open. The “trickle-down” strategy may not be the best recipe for business success, especially when you can take more control by implementing a good strategic plan.
For the smaller less-established practices who may think good strategic planning is unaffordable or out of reach, the good news is:
a) even most larger competitors execute weak strategic plans, and
b) an affordable strategic solution like The PT Referral Machine is just a mouse-click away.
This means that the David versus Goliath scenario is not only possible, but probable IF you are good at what you do AND you get to work with the right strategic partner (click here to read about the critical requirements to demand from your strategic partner).
Professionally managed strategy for your practice can be implemented following three basic principles:
First, define a clear and desirable value proposition,
Second, implement the internal systems needed to deliver that value, and
Third, effectively and consistently communicate the value proposition to the outside world (your target audience).
You can see powerful strategic planning tools and systems just for physical therapy demonstrated on one of our 60-minute webinars - an entire hour crammed with the most effective strategies now being employed in the physical therapy industry by senior-level strategists with a results-driven track record with absolutely no cost or obligation. Sign up for one today.