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Learn What Physicians Won’t Tell You About The Marketing They DO Read
Published June 20, 2012 | By dsteinberg
Introducing:
The PT Referral Machine $189 90-Minute Power Writing Workshop
The PT Referral Machine $189 90-Minute Power Writing Workshop
(90 minutes is all it takes to show you the same tested method we have refined over 8 years of trial and error spurring better and better physican response – really).
Anyone who is familiar with our practice growth strategies will tell you that we recommend consistant, quality communications with consumers, patients, and other professionals. And when implementing our program, after launching the website and patient educational packets, one of the first outbound campaigns is our Physician Executive Letter series. That’s why we created this workshop – it’s usually the first line of attack for everyone.
Our new Power Writing Workshop is for those who want to actually learn a specific method for creating executive communications that generate response and produce measurable return on investment.
In addition to teaching tested methods and providing writing filter tools, the 90 minute online workshop exposes common misconceptions about what physicians will or will not read, and teaches you how to use tested communication strategies to influence referral patterns. The basic principles you will learn apply to all your other marketing as well. To learn more about the workshop and/or register, visit http://ptreferralmachine.com/power_writing.
Last week’s article talked about some fundamental principles to help provide some perspective on the business benefits of physician letters, and some of you suggested that we provide more “How To” information on this topic.
More “How To” posts on physician letters from our blog library:
- Why Letters From PTs Are Now Read By More Physicians
- Physicians’ Waiting Rooms – A Great Place To Begin Capturing The Attention Of Your Prospective Patients
- The New Frontier In Practice Management For Physical Therapists et al
- The 4 Crummiest Physician Letters We’ve Ever Seen (We Hope They Don’t Look Familiar)
- 3 Simple Steps To Generating Physician Letters That Actually Produce Response
- Getting Traction With Key Physician Referral Sources
- How To Make Physician Letters Actually Generate PT Referrals
- Good Materials That Help Physicians